Glenview Park District

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Strategic Planning Update
 
 

Progress Report - February 2008

Since the Glenview Park Board of Commissioners approved the Glenview Park District Strategic Plan for 2007-2010 at its January 18 meeting, staff has begun working on those initiatives targeted for completion in 2007 and 2008. Below is a report on the status of these items.

Initiative Status Code

+ Completed
* Started
= Not Started
HOLD On hold

Initiative: UPGRADE EXISTING FACILITIES

Item Status Initiative Target Date Comments
1.1
+
Develop a plan and funding for the ongoing repair and maintenance of existing facilities.
2007-2010
Capital replacement and a multi-year plan for the use of developer donation funds are in place
1.1A
HOLD
Hire a firm to conduct a facilities-condition analysis to document and plan for short-term and long-term needs based on the lifecycle of each building.
2007-2008
Gathering information on potential consultants or feasibility of hiring a FT Facilities Manager.
1.1
*
Centralize management responsibility for custodial services, mechanical systems/ maintenance repairs, building supplies procurement/ inventory and energy management contracts.
2007-2008
Specifications developed. Going to bid in March.

1.3

*

Conduct a trend analysis and develop projections for program participation levels to drive future facility renovation and development.

2007-2008

Attendance and registration report is in development and will be basis for analysis. Scheduled for presentation to Park Board in May.

1.4
+
Develop a master plan for the Town and Country property which includes a park maintenance facility and athletic fields.

2007-2008

Plan developed and approved.
1.5
*

Conduct a needs assessment of community sports organizations using park district athletic fields to drive future development/ renovation of sports fields

2007-2008 Initial staff assessment is complete and was used to help with CPW II planning.
2.1
*
Renovate ice skating mechanical systems 2007-2009 Bids received; construction schedule to begin May 2008.
2.1A
+
Develop construction plans for Ice Center mechanicals 2007-2008 Plans are done; construction scheduled.
2.2
*
Plan and move forward on funding for efficient office facilities for Park District administration 2007-2009 Meetings are ongoing with VOG, School Dist. 34 and architects
2.2A
*
Develop construction plans for Administration office 2007-2008 Space planning needs are being identified and assessed by architects
2.3
*
Plan and move forward on funding for an efficient Park Services maintenance facility 2007-2008 Initial space needs study is complete and bond sale for financing is complete
2.3A
+
Evaluate the feasibility of including next phase of Community Park West Athletic Field development with the project. 2007-2008 Athletic fields are in CPW master plan
2.3B
*
Develop construction plans for Park Services maintenance facility 2007-2008 Architect hired. Project in conceptual design phase.
2.4
+
Enhance and increase the amount of natural resource areas 2007-2008 Took over Air Station Prairie; Gallery Park planned for 2008; new berm and native prairie being planned at The Grove as part of tollway project. Will explore other opportunities as they become available.
2.4A
*
Work with the Natural Resource Commission and other entities to develop an updated inventory of natural areas and open space. 2007-2008 Working with VOG contractor on the inventory
2.4C
*
Implement an Environmental Management Plan 2007-2010 Environmental Team is in place, initial training complete; workshops are underway
2.5
Hold
Construct a third sheet of ice at the Glenview Ice Center if funding becomes available.

Hold
Need funding

We will continue to explore funding opportunities and monitor market demand
2.7
+
Explore grant and donation opportunities. 2007-2010 Ongoing but 2007-2008 grant opportunities have been addressed. Applied for grants or Legislative Line-items for Wagner Farm, Glenview Ice, Crowley, CPW, tennis lighting
2.7A
*
Replace switches and reconfigure lighting in Park Center public areas and pool. 2007-2010 New electric lines installed to parking lot. Other improvements are in planning stage.
2.7B
+
Replace lighting at Glenview Tennis Club 2007-2010 Lighting has been installed. Grant application submitted. Savings of $5,000-$8,000 projected
2.7C
*
Replace lighting and emissivity ceiling at Glenview Ice Center 2007-2010 This will be replaced during the 2008 summer renovation. It is planned and budgeted for
2.8
*
Develop a master plan for a dog park and construct if a site and funding becomes available. 2007-2010 Included in CPW master plan; working with DOG; Bid process is underway and construction tentatively scheduled to begin in Spring 2008
2.9
+
Complete office renovation at The Grove
2007
Renovation done using in house staff
2.10
*
Replace the Crowley Park Fieldhouse 2007-2008 Fieldhouse has been installed; outside work to be completed in spring. Ribbon cutting is being planned.

 

Initiative: STRENGTHEN OPERATIONAL AND LONG-TERM FINANCES

Item Status Initiative Target Date Comments

3.1

+

Finalize and approve Categories of Park Services and District Financial plan.

2007-2008

Complete- Board approved

3.2

+

Develop/update a set of financial policies to guide decision making (use of TIF, use of rollover bonds, allocation methodology of G&A, bond refinancing guidelines, fund balance goals, etc.).

2007-2009

Financial plan has been approved by the Board for the use of TIF and rollover bonds.

3.3
+
Increase the use of financial analysis in business planning (end of TIF, debt levels, revision of management reports).
2007-2009
Reports have been developed on key indicators for retail operations, reports for recreation program profit/loss have been modified; working on financial aspects for facility business plans

3.4

*

Develop business plans for each major program area predicated on the “Categories of Park Services” parameters.

2007-2009

See specific results for functional areas below

3.4A

*

Develop and implement Aquatics business plan.

2007-2008

Initial draft has been prepared and being reviewed. Tentatively scheduled for Board review in March

3.4B

+

Develop and implement Ice Center business plan

2007-2008

Complete

3.4C1

*

Develop and implement Glenview Park Golf business plan.

2007-2008

Working with the facility management, accounting and marketing to develop plans for golf and food service ops. More research required for this.

3.4C2
+
Develop and implement Glenview National 9 business plan.
2007-2008
Complete
3.5
+
Develop a plan to increase facility reserves.
2007-2008
Increases in reserves were planned for in 2007-2008 budget for Recreation, Park Services, Farm and Fields and Museum funds
3.6
*
Evaluate, update and improve internal financial processes and controls (i.e. purchasing controls, cash handling processes and controls, purchase order processes, etc.).
2007-2009
Controls have been tightened on supporting documentation for purchases, payment of sales tax
3.7
+
Attain GFOA Certificate of Excellence in Financial Reporting
2007-2009
Received in 2007 for 4/30/2006 financials. Application is underway for 2007 financial statements.

 

Initiative: STRENGTHEN COMMUNITY RELATIONSHIPS

Item Status Initiative Target Date Comments

4.1

*

Investigate the feasibility of a cooperative agreement with the Village of Glenview for the operation and management of Gallery Park

2007-2008

Initial discussions have taken place. Further discussions on hold until GPD has one year of operational experience with Tyner. Further discussions will resume in 2009.

4.2

+

Assist Village in planning best use for Navy property

TBD by Village

Ongoing discussions with Village, School District and Park District on the public use land

4.3
+
Investigate feasibility of a cooperative agreement with the Village of Glenview for the operation and management of Air Station Prairie and Tyner Interpretive Center
2007-2008
Transition of operation and management complete

4.4

HOLD

Re-evaluate and update school/park agreements

2007-2009

Slated to begin in 2008-2009

4.5
*
Develop formal partnership agreements with affiliates and partners in the delivery of recreation programs to the community (AYSO, GYB, GYSA, Junior Titan Football, Titan Girls Softball, etc.)
2007-2009
Originally a 2008 item; Finalizing cooperative agreement with GYB for development of 4 fields at CPW; Exploring cooperative efforts with GBS for their new fitness center; negotiating a land swap with GBS and Glenview Ice Center for better usage of public land.

4.6

+

Develop and implement a communication plan to residents on the many benefits of new cooperative efforts with Village and affiliates

2007-2009

Ongoing project but 2007-2008 initiatives have been met--recent projects: maximized tie-in/sponsorship opportunities with Glen Town Center for Cinderella Ball, 3v3, preschool; member of community group promoting Green for Good during month of April w/Library, Glen Town Center, Kohl's Children's Museum; maximizing opportunities with IDCC with additional sponsorships and shuttle service opportunity and promotional sales items. Cooperative effort with VOG (see 4.9) were communicated effectively.

4.7

+

Explore cooperative efforts with Village related to the development of proposed maintenance facility at Community Park West

2007-2008

Initiatives for 2007-2008 complete. Initial discussions have taken place-no decisions reached. Have also worked cooperatively with the VOG on a temporary road at CPW; Explored snow zone at CPW but determined by VOG to not be necessary at this time. Will explore other opportunities as needs are identified.

4.8

*

Conduct regular meetings with affiliated sports organizations to aid in the planning and delivery of services

2007-2009

Staff liaisons attend regular Board meetings for AYSO and GYB, part of CPW II planning.

4.9
+
Explore opportunities to work cooperatively with the Village to meet community needs 2007-2010 Ongoing but 2007-2008 initiatives have been addressed. Used Park Center as emergency Red Cross center during severe storm; Worked cooperatively on storm clean-up and sandbagging efforts; joint efforts to create temporary road through CPW during bridge construction; joint offices under discussion; transfer of Tyner Center

NOTE: A major initiative in this area was assisting the Village and School with storm clean-up


Initiative: SUSTAIN HIGH QUALITY PROGRAMMING

Item Status Initiative Target Date Comments

5.2

*

Review and update the methodology for addressing facility overhead when determining program pricing using the “Categories of Park Services” guidelines.

2007-2008

Began researching topic. Obtained feedback from several other districts on their methodology.

5.5

*

Conduct a program audit/analysis and expand programs where needed with special emphasis for specific populations in community (teens, ethnic, economic, single/working parents, etc.)

2007-2010

Conducted 27 new programs during first year of operation at Air Station Prairie; Co-sponsor of Our Climate matters; new special events at Wagner Farm; Took over and enhanced Farmer's Market

5.7
+
Explore opportunities to expand amenities to community through reciprocal agreements with other park districts 2007-2010 Initiatives planned for 2007-2008 complete. Agreement in place for use of Des Plaines driving range and golf courses. Will continue to explore other opportunities

 

Initiative: DIFFERENTIATE THROUGH EXCEPTIONAL CUSTOMER SERVICE

Item Status Initiative Target Date Comments

6.1

+

Identify and implement operating efficiencies

2007-2010

Planned initiatives for 2007-2008 have been completed. A list of cost savings and efficiencies was handed out at October Park Board Meeting

6.2

+

Provide a centrally managed, convenient, "customer friendly" registration, facility scheduling and membership purchasing operation

2007-2010

Initiatives planned for 2007-2008 have been completed. On-line registration for camp deposits; e-mail household numbers to past registrants each season for ease in registration and to avoid phone calls

 

6.3

*

Finalize and implement customer service standards and hold team members accountable

2007-2008

Developed a District-wide Customer Service Team to work on customer service items

6.3A

+

Ensure that during core business hours, the main phone number at each facility will be answered by a "live" person

2007-2008

Implementation of new phone system allows for more flexibility. Expanded coverage for Admin Office by using features that allow Park Center to answer Admin calls. Other facilities have adjusted call flows as applicable to increase coverage. All key phones implemented a feature to opt out of voice mail to reach a staff member

6.4

*

Develop a customer service employee team to identify and address recurring customer service issues, operational efficiencies, procedural recommendations, training opportunities, etc.

2007-2008

Customer Service Team is now in place and starting to work on customer service items.

6.5

+

Implement updated emergency operating plans and train employees on them

2007-2008

Training has taken place at all major facilities

6.6

*

Update all policy manuals, ordinance codes and training manuals to reflect current practices

2007-2009

Several groups of administrative policies have been sent to the Board and approved.

6.6A

+

Update and publish Park Ordinance Code Book

2007-2008

Distributed to staff, police, fire and school districts

6.9

+

Develop and conduct random surveys of customer satisfaction and needs, analyze results and communicate for future improvement opportunities

2007-2008

Surveys planned for 2007-2008 have bee completed and included outdoor pools, golf courses, swimming lessons and camps.

 

Initiative: UPGRADE TECHNOLOGY

Item Status Initiative Target Date Comments
7.1
*
Maximize use of technology to improve the management and dissemination of timely and reliable information (e.g., electronic bulletin boards, e-newsletters, etc.). 2007-2010 E-newsletters are in place; online calendar was developed; GPD Website being re-designed to improve ease in locating information. Foundation website being developed. Intranet being developed.
7.1B
*
Evaluate and recommend Time & Attendance system. 2007-2008 Meeting with vendors and seeing demos
7.1C
+
Evaluate and recommend Program Registration software (Webtrac, Maintrac). 2007-2008 Decision reached to remain with Rec Trac through 2010. Will be revisited in next strategic plan.
7.1E
+
Implement Program Registration software recommendation 2007-2009 Item is for next strategic plan
7.1F
+
Upgrade to Exchange 2007 2007-2008  
7.1J
+
Upgrade Maintrac software 2007-2008  
7.1K
*
Implement Park Services on upgraded Maintrac 2007-2008 System upgrade is completed; being scheduled for April to identify set up requirements to me business needs
7.1L
*
Implement Park Center on upgraded Maintrac 2007-2008 System upgrade is completed; being scheduled for April to identify set up requirements to me business needs
7.2
+
Increase ability to quickly deliver new functionality and/or systems in response to business needs ( i.e., debit card processing, work request systems etc.)   Planned initiatives for 2007-2008 have been completed. Implemented Get- it cards; generated e-mail program registration reminders to previous registrants; key staff alerted to 911 calls by text message & e-mail when call is originated
7.2A
HOLD
Implement a district-wide work request system 2007-2008 Slated for 2008
7.2B
+
Expand use of pass management system where it may apply 2007-2008 Fitness memberships, group exercise passes, tennis memberships, Splash Landings & Outdoor pool memberships and public skating passes are all on the pass management system. No other operations are applicable at this time.
7.2C
*
Implement district-wide gift card / debit card system. 2007-2008 Debit card available for outdoor pools summer 2007 & 2008; Technology is in place for GPD gift card. Additional research needed for cost/benefit analysis and operational issues.
7.3
*
Provide a flexible infrastructure capable of supporting employee in a location neutral workforce and provide Internet access for customers ( i.e. WI-FI hotspots, 24/7 access). 2007-2008 Employees have access to e mail from home. Specified employees have ability for remote access to the park district network. Increased employee use of PDAs for efficiency; Utilization of new phone features to allow office calls to be forwarded to home or cell
7.3A
*
Implement patron use of personal wireless devices and, if feasible, implement at Park Center and Administration Building. 2007-2008 Necessary infrastructure is part of phone system implementation
7.4
+
Implement a single district wide phone system with unified messaging. 2007-2008 Implementation - December 2007

7.5

*

Use third party consultant to assist in development of technology plan

 

Consultant has reviewed overall plan and involved in phone system evaluation

7.6

*

Evaluate, recommend and implement changes to existing cell phone services

2007-2008

Changes being made as contracts expire

7.6

+

Implement use of PDA/Smart phones for key staff

2007-2008

Executive Director and Division Superintendents have Smart phones

7.9

+

Foster a high level of confidence in the reliability and stability of park district systems

2007-2008

Ongoing project but 2007-2008 initiatives have been completed- Computer hub moved to Park Center to use generator backup if necessary

7.9A

+

Centralize server and network hardware

2007-2008

Completed the move of computer hub to Park Center

7.9B

*

Implement data back-up using DSL/cable

2007-2008

DSL in place. Working with Cisco on implementation

7.10
*
Restructure file management system and improve file security. 2007-2008 Park Center complete. Other facility directories to be complete by April.

 

Initiative: IMPROVE INTERNAL COMMUNICATION

Item Status Initiative Target Date Comments

8.1

*

Create universal standards for effective communication: templates to ensure a consistent message and reliable information are being communicated (voicemail greeting, email signature lines, memo format, meeting agendas, etc.).

2007-2008

Marketing templates have been created for press releases, media alerts, bios

8.2

*

Establish regularly scheduled meetings and training sessions for all levels of staff to foster top-down and bottom-up communication.

2007-2010

Ongoing

8.2A

+

Implement semi-annual all FT staff meetings

2007-2008

2 meetings have been held. Next meeting is scheduled at end of fiscal year.

8.2B

+

Implement quarterly supervisor / manager meetings

2007-2008

Fast Track Computer Training, Simon Bailey Customer Service, Environmental Training and Team Training

8.3

+

Implement an annual employee opinion survey (year round and seasonal employees), analyze & communicate results, implement changes as necessary.

2007-2008

Surveys developed; PT distributed in Aug; FT in Sept. Analysis completed.

8.6
+
Establish a team to help facilitate communication and team building through regularly scheduled professional and social internal events. 2007-2008 "Fun Team" is in place for 2007 and held two major employee events. New Fun TEam has been named for 2008.
8.7
+
Develop and implement a new commissioner orientation program. 2007-2008 Various one on one sessions have taken place to provide training and background information


Initiative: BROADEN AND ELEVATE MARKETING EFFORTS

Item Status Initiative Target Date Comments

9.1

*

Develop and implement a Glenview Park District branding strategy that includes a tag line, consistent look and feel for materials, signage and logo

2007-2008

Processes, procedures and standardization for marketing pieces has been implemented and brand research project will be implemented in March

9.2

*

Develop/update annual marketing plans and marketing campaigns that are based on business plans with measurable goals for each major facility/program area

2007-2008

Ice center, outdoor pools and both golf course plans are complete

9.3

+

Create a dynamic results-oriented marketing department

2007-2008

Marketing director hired; implemented increased use of market research, realigned staff responsibilities; new marketing initiatives in place; increased cooperative marketing with Glen Town Center & North Shore Tourist Bureau. Developing onscreen advertising at movie theater.

9.3A
+
Explore new marketing opportunities 2007-2010 Ongoing project but 2007-2008 initiatives have been completed. Implemented new e-newsletter program; developed commercials for advertising; implementing changes to golf website to increase search placement; consistent daily updating of web site, implemented outdoor signage campaign; aggressively promoting events and programs with integrated marketing plans

9.4

+

Increase the use of the Internet as a marketing tool including e-brochures, forms, community e-newsletter and regular website updates

2007-2010

Website is updated daily, e-newsletter in place, new website design in process.

9.4A
*
Enhance and/or develop new websites to reach target markets 2007-2010 Implemented new golf website; new Glenview Park Foundation website in development; Redesigning Glenview Park District website

9.6

+

Increase marketing research to reach target markets including use of internal data, community surveys, customer surveys, demographic data and focus groups

2007-2008

Outdoor pools, golf courses and camp reports completed and utilizing external research for planning


Initiative: EMPLOYER OF CHOICE

Item Status Initiative Target Date Comments

10.1

+

Develop a recruitment, screening, and training program for all new employees.

2007-2008

Formal summer recruitment program is in place.

10.1A

+

Recruitment - Develop a database of local area high schools & colleges for communicating job opportunities.

2007-2008

Data base created- recruiting booths set up in local schools

10.1B

*

Recruitment - Flow chart hiring process for FT, PT and seasonal employees and make recommendations for improvement

2007-2008

Several team meetings have been held to document current processes

10.1C

+

Screening - Formalize process for ISP criminal background checks

2007-2008

Criminal background checks are completed on all new employees. Conducted an internal audit to assure compliance

10.1D

*

Screening - Investigate & analyze time and cost associated with nationwide criminal background checks for all employees.

2007-2008

Investigation has been done and cost/risk assessment is in process

10.1E
+
Screening - Investigate & analyze time, cost, and legal issues associated with general aptitude and personality testing for all employees. 2007-2008 Implemented pilot program for pre-employment testing
10.1F
*
Screening - Establish process for conducting pre-employment reference checks and employment verification for all employees. 2007-2008 Pre-employment reference checking is taking place.
10.1G
+
Screening - Establish process for conducting education verification for all employees. 2007-2008 Conducted a cost/benefit analysis and risk assessment and determined that it is most effectively handled on a case by case basis for highly skilled positions
10.1H
+
Training - Develop/Update new hire orientation for FT, PT, and Seasonal employees. 2007-2008 New hire full time employees have participated in a multiple session orientation. PT slated for 2009
10.1I
+
Training - Develop/Update benefits orientation for FT & PT-IMRF employees. 2007-2008 Power Point presentation for FT orientation has been developed to provide education and assure consistency and thoroughness in message. PT Benefits orientations slated for 2009. Executive Director conducts a high level orientation with all new FT employees and participates in PT employee training sessions
10.1J
=
Training - Develop process/schedules to allow all employees to attend new hire orientation and mandatory safety/awareness training programs 2007-2009  
10.2
*
Plan, develop and conduct ongoing developmental training in common critical areas. 2007-2010 Ongoing- Team training classes scheduled; Outlook training session conducted;
10.2A
=
Customer Service - Develop training plan for Customer Service Training and implement 2007-2008  
10.2B
=
Information Technology - Develop IT core curriculum and implement 2007-2008  
10.2C
=
Marketing - Develop training plan for marketing and communications and implement 2007-2008  
10.2D
*
Human Resources - Topics including Performance Management, FMLA, ADA. 2007-2008  
10.2E
*
Disability Awareness - Develop training plan for disability awareness and implement. 2007-2008 Working with NSSRA on updating their policy and procedure manual for rollout to GPD staff & all NSSRA partner districts
10.3
=
Plan, develop, and implement regular function-specific training for business and IT professionals, senior staff, and other specialists 2007-2008  
10.4
*
Conduct a comprehensive survey to assure fair and competitive wages and benefits. 2007-2008 Job descriptions and IPRA comparative data sent to compensation firm for analysis; Conducted a survey of benefits offered at other park districts. Results are being tabulated.
10.8
+
Conduct annual benefits fair.
2009
Benefits Fair held in April 2007. Planning another fair in 2008.

To view the full text of the Glenview Park District Strategic Plan for 2007-2010, click here. Copies of the plan and its supporting documents are also available for inspection at the Glenview Park District Administrative Office, 1930 Prairie Street and at the Glenview Public Library, 1930 Glenview Road.

 

Last updated 3/6/2008